The right web design look and feel – Does it matter?

This might seem like an obvious statement. Of course the look and feel of my web site matters but how much does it actually matter and what can I do to improve my web design interface? Many companies are constantly tweaking their web site with a view to capturing the attention of potential customers. Although not all web sites are commercial in nature, the majority of web site owners are targeting potential customers with the ultimate aim of securing online leads and sales. Having a pretty web design is nice but it is no guarantee to converting visits into leads and sales. On what basis then should web designers set the look and feel of a web site and how are they monitoring the results of the web design look and feel on visitor’s behaviour? Whilst the web offers m View the rest of this article