Jaguar to Stay With Ford

Despite having incurred great losses for the company, Jaguar will not be sold by the Ford Motor Company. Well, at least for now. Rumor has it that with the company’s financial problems and economic instability, Ford might be planning to sell one of their European luxury brands. Since the company bought the Jaguar brand for US $2.82 billion in 1989, the brand is still yet to earn income for Ford. But CEO Alan Mulally announced that the brand is not for sale.
The brand incurred the biggest loss in the luxury division of Ford for the past year alone; it has dropped 32 per cent in its sales in the United States which is its biggest market. But the managing director of Jaguar is still optimistic and is bent on introducing a new line of Jaguars which View the rest of this article