The Gold Feature MRD Technique

The Gold Feature MRD Technique In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the Gold Feature technique. The idea behind the Gold Feature technique is that you choose a single feature that is the absolute most important priority for the release, and then you get the entire team to rally around it as the focus. This single feature provides enough customer value to hang the entire release on. It is compelling enough that all of your customers will want to upgrade (and some potential new customers will be further convinced to purchase). And it is simple enough to communicate View the rest of this article