Sunday, August 19, 2007

DTC Prescription Medication Adds are Ridiculous

All it takes is one bad day, one sleepless night, or one intimate situation gone bad, and you have a problem. The truth is, medication like, Viagra, Zoloft or Prozac, and Lunesta are all innovative helpful medications to people actually suffering chronic, reoccurring problems. The problem is direct to consumer prescription medication adds have people going to their doctors in search of a medication, not a solution to their problem (which they might to even have). One of the major problems is the free one week or one month samples. Clayton Norlen of the Daly Utah Chronicle says it best. “Late one sleepless night, you saw Lunesta's ad and its offer for a free week trial. Being the informed and inquisitive consumer that you are, you researched Lunesta's Web site and t View the rest of this article


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