Sunday, August 26, 2007

Validate the Brand Identity via Market Research

Market research companies carry out the market research in a step-wise manner. They even work towards brand building by starting a branding workshop. Market research companies try their best to involve their client in each step of carrying out market research. They prefer taking the client’s opinion before taking a major decision. Market research companies help the client company with brand building, through Branding Workshops. Branding workshop is the best medium for strategic planning. Market research companies, through branding workshops, give a demo of the product to the customer to explain them how to use the product. Market research companies carry out the first step of the workshop that involves covering the brand name. After the first step, all the followin View the rest of this article


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