The hip hop culture has become one of the hottest and most powerful things in the music and fashion business. Hip hopers are some of the most influential celebrities in the world today; they influence music, style and fashion.
The truth is that hip hop celebrities always generate money. Russell Simmons, a hip hop mogul, instantly understood that the equation is simple when it comes to hip hop: clothes + hip hop = money. Therefore, he started manufacturing hip hop clothing lines like Phat Farm, Baby Phat or FUBU. But he didn’t stop at this. He hired celebrities like LL Cool J or Alicia Keys to be these clothing lines images.
But what exactly does hip hop style mean? What items one has to wear to be immediately recognised as wearing hip hop clothes? View the rest of this article
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