Business Competition Best Practices: Win Loss Research

Frequently I am asked "how do you get information about the competition?" Most people are surprised when I tell them that getting useful competitive intelligence is actually the easiest part of managing successful business competition. One of the best methods to gain valuable competitive intelligence is so simple, straightforward, and productive that I have put it on my list of Business Competition Best Practices: Win Loss Research. The benefits that Win Loss Research routinely delivers include: * Increasing your rate of successful wins in competitive sales situations * Enhancing your product management and development initiatives * Reducing the level of uncertainty involved in sales forecasting * Strengthening top and bottom line results for your business * Improvin View the rest of this article