1. Combine Emotion and Logic
Consumers buy because the want to experience the benefits of the product or service you have to offer. Evoke those feeling that your clients will experience once they have the product in their hands... and youâve made a sale. It isnât until after the sale that they want to justify the purchase. Prepare them with the logical aspects of the purchase before they get the after-the-sale-blues.
2. Apply The 80/20 Advertising Principal
You never want to put yourself out on a limb when you are experimenting with the market. That could spell disaster! Keep 80 percent of your advertising budget working tried and true methods, while you mine for gold with the remaining 20 percent.
3. Go For Dynamic Small Ads
Do you need to cut ad View the rest of this article
Tuesday, October 30, 2007
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