Just how easy it will be to get prospects to respond to your marketing campaings and read your message - When you have a constant supply of FREE DRAW TICKETS - (Loss Leaders) to give away to your leads.
It has been tested and proven that FREE OFFERS (a.k.a.- Loss Leaders), are one of the most effective ways to get a greater response for any promotion. Just think of the recent promotions seen in the credit card industry - you've likely been offered some type of FREE gift for filling out a simple application form, by a credit card representative, at some point in the last few years. This method resulted in thousands of new credit cards being issued all over the world. And the same results are acheivable in any business.
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