RSS Feeds: Content Syndication as a Marketing and PR Strategy

Part One: Introduction to RSS and Content Syndication RSS stands for Really Simple Syndication. Also called web feeds, RSS feeds are a content delivery vehicle - a method of getting new content out on the Internet and sharing it with others. Originally created by Netscape, the technology behind RSS is well tested. It's a format that describes different types of information. RSS feeds (or files) include some basic information about the content, such as the title, description, logo etc, and the actual content you want to deliver RSS is a simple technology that allows you to easily get your new content updates delivered to your target audiences (subscribers, bloggers, journalists, employees, investors, other key influencers), webs View the rest of this article