Wednesday, September 26, 2007

Expert Qualities in Sales

If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product. Why is it that when a doctor recommends a product, people buy it without any hesitation, without talking it over with their spouse, and without asking any questions. The main reason being, people respect and trust their doctors, they see them as experts on medical topics, even though they are not authorities on every subject. The relationship between a doctor and patient is built on trust and developed over time, therefore a doctor doesn’t have to sell anything, he simply has to recommend things, and people will buy. Unfortunately, for sales people, i View the rest of this article


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