Friday, September 7, 2007

Five Reasons Why Business Development Is So Difficult To Get Right

Five Reasons Why Business Development Is So Difficult To Get Right By Dr. Earl R. Smith II, drsmith@lngvw.com Every conversation I have with a CEO of a middle-sized company eventually touches on the same conundrum … ‘How in the world does a company of our size get traction in new markets with new clients?’ This challenge seems to rank right up there with problems of arranging sufficient financial resources and getting top people to commit to a small but growing company. This is often a challenge that did not limit growth in the early stages. During that early growth, the contacts and reputation of the founders and key executives drove the ‘top line’. Most often the client base came to resemble a silo in a corn field … one client dominating the business mi View the rest of this article


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