In last weekâs article, we talked about why your small business needs a press kit. Because theyâre not just for the press, I prefer to call them small business information package. To recap, you need a small business information package to augment your business card, which has only limited information about you and your company.
Your small business information package is the printed materials to give or send to prospective clients to tell them who you are, where you are, how to contact you, what you do, how to buy, and why to buy from you instead of your competition.
This week, weâre going to discuss what you should put inside your information package. For all intents and purposes, anything that promotes your company can go View the rest of this article
Sunday, November 11, 2007
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