Sunday, July 29, 2007

Krispy Kreme Strategic Renewal

Krispy Kreme Doughnuts Inc.'s chief executive, Scott A. Livengood, ended his functions as a chairman of the company Jan. 18, during the time when company's legal and financial troubles are at their peak. The company began experiencing trouble a while ago and the factors leading to current situation are numerous. People watching the industry, are not optimistic about future prospects of Krispy Kreme. One of the major issues facing the company today is Federal investigations concerning their accounting practices. The manner in which company performs its accounting does not correspond with current laws and GAAP standards. Krispy Kreme repurchases franchises and according to earnings quality analyst Rob Miceli of Camelback Research Alliance Inc. in Scottsdale, Ariz., Kri View the rest of this article


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