What To Say When The Media Calls

Nothing makes sales take off like media saying good things about you. Thousands, even millions, of people hear a media source they know and trust explain why your business is good.
You never know when media are going to call. The customer who just left delighted with your product may happen to live next door to a newspaper reporter looking for a story. When some people feel gratitude, they automatically think of sending a note or making a quick call to their favorite columnist or broadcast personality. These tips often result in stories.
When a reporter calls, take the opportunity to present your story in the best possible light. Speak slowly and clearly when you say something you would love to find in print. This signals to the reporter you are saying someth View the rest of this article